Course Introduction

Facebook Advertising 101

This introductory Facebook advertising course will teach you how to target Facebook audiences, measure your return on investment and optimize your Facebook advertisements.
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Course Introduction

What's Inside The Classroom

There's so much information out there in the marketplace about Facebook ads, and it's hard to know what works and what doesn't. We, as an agency, are actually in the trenches testing all of these things that we're then educating the marketplace with.

  • Getting Started with Facebook Ads

  • The Three Phases of Facebook Advertising

  • Should You Boost Your Facebook Posts?

  • Which Ads Should You Create First?

Course curriculum

Click on each chapter or view free previews to see what's inside the classroom.

  • 1
    Welcome to Facebook Advertising
  • 2
    Chapter 1: Getting Started with Facebook Advertising
  • 3
    Chapter 2: The Three Phases of Facebook Advertising
  • 4
    Chapter 3: How to Avoid 3 Common Facebook Advertising Mistakes
  • 5
    Chapter 4: Should You Boost Your Facebook Posts?
  • 6
    Chapter 5: Which Ads Do You Create First?

Meet the Instructor

  • GeoLyn Mantei

    Marketer, Partner, Thought Leader

    GeoLyn Mantei

    Founder and Marketing Director of Moda Partners and Lead Instructor for Moda Academy. With nearly 20 years of experience in sales and marketing, and over 10 years of experience in the startup and entrepreneurial space, GeoLyn knows all about the ups and downs of being a business owner, trusting your gut, and stepping outside your comfort zone and into success in the digital world.

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